‹ Back to news
Star Trek fans will be able to do more than simply watch the adventures of Kirk and Spock with the premiere of Star Trek Into Darkness this week. They will also have a chance to support post-9/11 veterans on a journey to “live long and prosper” with new careers at home.
Bad Robot, the Hollywood film and television production company, and Paramount Pictures have launched an integrated campaign with The Mission Continues in its work supporting veterans transition from the military to leadership roles at home. The partnership includes efforts to raise awareness of the strengths and leadership abilities of post-9/11 veterans, nearly 700 of whom have worked with The Mission Continues to continue serving their country through six-month volunteerism fellowships.
Star Trek fans nationwide are invited to support The Mission Continues through a dedicated web-page and the purchase of two effects available in the Action Movie FX app that bring together the thrill of the Star Trek Into Darkness story and the positive impact veterans are having on the community at home. Bad Robot, in cooperation with CBS and Paramount, will donate 100 percent of the proceeds from the download of Star Trek Into Darkness’ Transporter and Warp! Effects Pack in the Action Movie FX app to The Mission Continues.
“Supporting veterans in their efforts to tackle the challenges facing our communities is a winning combination for all of us,” J.J. Abrams, director of Star Trek Into Darkness said. “It provides communities with great leaders, and veterans with renewed purpose. We hope that fans will join us in supporting The Mission Continues and stand with the men and women who voluntarily defended our country after 9/11, and are continuing to serve us here at home.”
To boost awareness of post-9/11 veterans, Abrams’ production company Bad Robot provided an opportunity for four real veterans who were deployed during the war on terrorism – including The Mission Continues founder, CEO Eric Greitens – to make cameo appearances in a scene in the film. The Mission Continues veterans attended the premieres of Star Trek Into Darkness in Los Angeles and St. Louis on Tuesday, May 14.
“Whether in the media or in one-on-one interactions, the story of this generation of veterans needs to be told,” Greitens said. “By continuing to serve their communities at home these veterans are creating an enduring legacy of service and action.”
For more information visit www.StarTrekMovie.com and click on “The Mission Continues” link.
‹ Back to news